OVERVIEW :: SERVICES :: THE PROCESS :: OUR GOAL :: FAQ
Titles: Each page in the site should have a unique title. Metas: While not as powerful as in previous years, the Description and Keyword Meta tags still carry some weight, especially on older search tools. On new-generation search engines such as Google or Teoma, the Description is extremely important. Text: As search engine spiders can only read text with 100% efficiency and tend to miss important information phrased in images, java scripts and Flash, the body text of the website is by far the most important element examined by a search engine. MethodSmart Media would run several tests on the body-text of this site looking for relationships between keywords and non-keywords in the text, the arraignment of keywords and keyword-enriched text, and the ratio of keywords to non-keywords. These tests may indicate a need to rephrase some of the text. Shall text revision become necessary, MethodSmart staff will write what we consider to be the proper text and forward it to you for approval before posting it to your site. Link-Structure: MethodSmart would fully examine how pages in your site are linked to one another and, if necessary, prepare a stronger internal linking system through a discrete navigation map applied to the bottom of each page in the site. This mapping system would not reorder links presently coded into the site; however, it would provide the clear paths necessary to ensure a spider could access all-important sections of the site. Site Architecture: MethodSmart would examine how the site is built, paying particular attention to how spiders and live-editors move from level to level within the site (imagine a schematic diagram of your website). Link Density: This is a simple measure of the number of incoming links from other sites, as well as the number of internal links found on your site. We try to bump this number as high as possible through our optimization efforts. Link-Relevancy: New-generation search engines such as Google and Teoma examine the “relevancy” of information found on websites linked to your website. If the information on a site linked to yours relates directly to information found on your site, it is considered relevant and is beneficial to search engine placements. If the information found on the linking site is dissimilar to information found on your site, the link is not considered relevant, and may actually damage your search engine rankings. (Please think of an Audi dealership linking to a 5 star restaurant. They may share the same core customers but an electronic spider does not know that. In the eyes of the spider, the sites have no relational elements aside from the geographic location of the physical businesses. With links like these, who needs enemies? Link-Popularity: This term refers to the way a search engine will perceive your website based on Link-Density and Link-Relevancy. Link-Popularity is the final measurement used when Google applies their ranking formula known as PageRank to a site. :: Top of Page MethodSmart Media has a straightforward optimization process. Generally, a site of this size can be optimized within three business days. Here is the process we follow in point form:
:: Top of Page MethodSmart Media submits all websites manually, without the use of any automated submission software (unless specifically requested otherwise by the customer). Note that MethodSmart does not recommend the use of software for SEO services.
Please note: Most search engines now require a submission fee to be paid up front. This fee does not guarantee placement at search engines but it does get the site into the databases of these search engines. MethodSmart Media does not charge any premiums on these fees. While most search engines still have a free-submit option, only Google does not penalize sites that are submitted without payment. This is an effort to find successful revenue models after the Dot-Bomb bubble burst. Paid-Submissions tend to rank faster and higher as they are spidered with more frequency than non-paid listings. :: Top of Page MethodSmart prepares and submits several reports during our contract period. Clients can expect to see the following reports during the course of their contract with MethodSmart:
:: Top of Page During your contractual period with MethodSmart, we will monitor your website’s search engine performance on a daily basis. If we perceive any notable slippage in site rankings, we will immediately take appropriate actions to improve the site’s rankings. :: Top of Page Cost of Optimization and Submissions - MethodSmart Media fees: Contact Us for a SEO Quotation - Paid-Inclusion Fees: (very strongly recommended). Note: MethodSmart Media provides Paid-Inclusion services to our existing customers as a complimentary service, and does NOT mark-up these fees. The fees below are entirely third-party fees. Also of note: Due to recurring billing practices, all paid-submissions must be made using a credit card number supplied by the client.
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