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Marketing Research - "Find Your Bearings"

The first step to online success is to take one step back. 

Before any business jumps head first into an aggressive search engine marketing contract MethodSmart recommends you take a step back and first confirm you know the answers to the following questions:

  • Just how effective is your current web presence?

  • Are you targeting the keywords that will provide you with the best return on investment?

  • Does your web site have a hidden flaw that is reducing your sales?

  • Why is it that your competition is so much more successful than you?

These are all important questions and if you don't know the answers to each and every one then your website is not working as effectively for you as it should!  

MethodSmart provides effective Marketing Research and Analysis solutions.

In addition to many other sales & marketing services, MethodSmart provides the following to help you make more informed marketing decisions to help facilitate growth and prosperity for your web presence.  

There are four services, one to suit each budget and business type:

:: Web Presence Overview

:: Small Business Analysis

:: The Corporate Plus Analysis

:: Competitor Analysis


Web Presence Overview - Make Informed Decisions

The purpose of this review is to help determine the best strategy for maximizing the Return On Investment (ROI) in your Internet promotions. During this review MethodSmart will research and analyze the following two key areas of your web presence:

Keyword Focus Review
Your website provides you a unique opportunity to target a specific audience, and capitalize on their desire for your goods and/or services. Choosing the right keywords is of crucial importance to the success of your online promotions. In this review MethodSmart will do a preliminary analysis of the prime keywords and keyword phrases to target by:

  • considering your offerings,

  • reviewing the number of searches for that keyword or phrase,

  • researching the number of competing web pages, and

  • discussing just how focused the keyword/phrase is in bringing you desirable visitors (ones that are most likely to want or need what you have to offer).

Basic Competition Review
Who is your main online competition? How did they get there? This overview will help you determine what needs to be done to beat out your competition and take your place at the top of the rankings by indicating what they have done to get to the top, and what you need to do to get there too.

Cost: $349.00 USD
ETA: 5 business days after confirmed receipt of payment.
Packaging: PDF format as final copy sent by email.

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Small Business Analysis - The Clear Picture

This review focuses on 3 fundamental aspects of a web site presence:

    1. Competitor analysis,

    2. Keyword research for both paid and traditional search engine targeting, and

    3. Website usability.

Competitor Analysis (up to 4 pages + appendices)
Unless your marketplace is barren of competition there are quite likely to be competitors out there whom you know are succeeding. MethodSmart’s job will be to disassemble and illustrate the marketing strategies that 2 of your competitors are successfully using. This analysis will provide you with a better understanding of how they achieve their goals and how you can parallel and ultimately out-pace their success. This analysis includes a link popularity report for each competitor, outlining web sites that are candidates for your link building strategy.

Web Site Usability (2pgs + appendices)
Perfect web sites are known only in new age fairy tales. The reality is that every web site can be improved upon. The MethodSmart Usability Report will combine an analysis of your web site traffic statistics with a critique of your web site…ultimately providing you with a clear path for improvement and increased promotion.

Keyword Research (up to 2 pages + appendices)
Using the keyword research tools of the SEO trade and the results of both the Competitor Analysis and your traffic statistics, MethodSmart will provide you with a list of the most effective keywords and phrases for promoting your web site. This includes details on monthly searches and an indication of which keywords provide the best ROI.

Cost: $799.95 USD
ETA: 5-10 business days after confirmed receipt of payment
Packaging: PDF format as final copy sent by email.

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Corporate Plus Analysis - A 360° View

Is your niche completely saturated? Do you have countless questions about your competitor's promotion tactics and how to beat them at their own game? This analysis adds considerable focus on the methodical deconstruction of the online marketing strategies for 5 of your competitors. MethodSmart’s professional research staff will note all of the tactics that are shown to have increased results for your competition and ultimately create a superior plan to put you ahead of the your competition.

The goal of this service is to provide you with all of the details required to outpace the competition while increasing ROI. As a result, this analysis will include all of the keyword research and web site usability reporting that is noted within the Small Business Analysis with increased detail.

Cost: starting @ $1499.95
ETA: Within 5-10 days from receipt of payment.
Urgent?: Please contact us if you require a faster turn-around.
Packaging: PDF format. Optional color-printed hard copy by mail.


Competitor Analysis - Turn the Tables

Are you annoyed with your competitors’ success? Are you just dying to find out what allows them to stay ahead of you on the search engines?! If so, this is the service for you. MethodSmart will disassemble your competition and provide you with a comprehensive report of our findings along with the best strategy to beat them at their own game.

Cost: $499.95 USD/competitor (max. of 5 domains per competitor)
ETA: 10 business days from receipt of deposit.
Urgent?: Please contact us if you require a faster turn-around.
Packaging: PDF format. Optional color-printed hard copy by mail.

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